Zarina Yusupova, better known online as @zarina_officiaal_, is a 26 years old content creator, musician, and social media star from Uzbekistan. With her music, beautiful looks, stylish outfits, and positive energy, she has become one of the most recognizable influencers in Central Asia.
Childhood and Family
Zarina Yusupova was born on July 15, 1998, in Tashkent, Uzbekistan. She keeps her personal life fairly private. She rarely shares much about her family or early life. She occasionally posts content that reflects her Uzbek origins, like wearing traditional dresses or celebrating local holidays.
She speaks Uzbek and Russian fluently in her videos and uses English subtitles, leading her effort to connect with a global audience.
Dating / Husband / Relationship
She often appears solo in videos and posts, keeping her romantic life off-camera for now.
Career
Her career is a mix of passion, creativity, and strategy. She began her journey on YouTube in 2019 with beauty tutorials, combining global makeup trends with her unique touch.
Her video titled “Perfect Smokey Eye” became an early hit, gaining over 500,000 views. That helped her grow a loyal audience, and she’s been consistently posting ever since.
Today, her YouTube channel (@zarinaofficial1) has 287,000 subscribers and over 912 videos, totaling around 50 million views. Her most popular video is a March 2024 Dubai vlog, with 2 million views, giving fans a glimpse of her travels, shopping, and favorite outfits.
On Instagram (@zarina_officiaal_), she’s followed by over 730,000 fans, and her reels have become a highlight of her content. Her bold red lipstick tutorial in June 2024, titled “Slay the day 💄”, went viral, earning 1.5 million views. Other recent posts, like her April 2025 spring outfit reel and skincare routine, continue to bring in strong engagement from fans. Her recent viral reel captioned 💃💃” hit over 3.1 million views.
She is also active on TikTok (assumed username: @zarinaofficial1), where a makeup transition clip from October 2024 reached around 800,000 views.
She’s traveled to places like Turkey, Dubai, and Thailand, sharing everything from street food to local fashion. Her 2024 Dubai travel vlog was especially popular, with scenes of colorful markets and beach looks.
Beyond content creation, she has collaborated with major beauty brands like L’Oréal Paris and Huda Beauty, as well as local Uzbek designers. In 2023, she was featured in a regional beauty campaign, further boosting her credibility as a fashion and beauty expert. As a rising Musician and social media personality,y she is growing her brand online.