Bethany Flores, known as @bethanycf on social media, is a 33 years old fitness creator, CrossFit athlete, and coach from Texas. She’s best known for her intense workout content, positive energy, and strong faith. With a background as a 7-time CrossFit Games competitor, she now inspires thousands through Instagram, YouTube, Threads, and Cameo.
Childhood and Family
Bethany Flores was born on February 21, 1992, in Houston, Texas, and now lives in Austin. She keeps most of her family life private, but fans know she’s very close to her loved ones and shares updates about her dogs, including her favorite “good boy.” Her content often reflects her strong Christian faith and the importance of community in her life.
Dating / Husband / Relationship
She is married to her coach, Randy Flores. The couple got married in July 2024, and she shared their special day on Instagram. Randy is a key part of her journey, often featured in their fun and motivational couple workout videos.
Career
Her career started with CrossFit when she was a teenager. Over the years, she competed in the CrossFit Games seven times (2016–2022) and had an impressive 4th place finish in 2019. After competing, she moved into coaching and online content creation. In 2024, she launched her own training program called the Refinery Method, which is available through TrainHeroic.
On social media, she has built a strong following:
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Instagram (@bethanycf) – With over 482K followers, she shares workout reels, gym selfies, and motivational content. One of her most viral reels from August 2024—a CrossFit deadlift—got over 1.5 million views. Her latest reel, “Wanting to try some Toe Spacers? 🤣” got 15.7 million views.
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Threads (@bethanycf) – She uses Threads for daily tips and life moments. A March 2025 post with a glute warm-up got 500 likes, while others feature dog walks and coffee breaks.
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YouTube (@BethanyFlores) – She has around 10.5K subscribers. Her videos include CrossFit event recaps, mobility routines, and workout tutorials. Her 2024 video “Hip Igniter Drills” got 15,000 views, and a February 2025 mobility routine got 8,000 views.
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Facebook (@bethanycf) – While smaller, her Facebook page shares reels like a 2024 glute workout.
She has also worked with big fitness brands like Adidas, Bear Komplex, and 1st Phorm, often modeling their gear in photoshoots. Her Linktree links to her Refinery Method program, CrossFit merch, and other platforms. She posts almost daily, especially on Threads, and keeps her followers engaged with fitness advice and life updates.
Her travel content also adds excitement to her brand. She has trained and competed in Dubai, Norway, and Australia, often sharing scenic fitness videos like her Dubai Fitness Challenge reel in November 2024.
Her online appearance continues to grow with viral moments, such as her CrossFit Games reel in August 2024, and helpful content like recovery tips posted on Threads in April 2025.
She also plans to expand her brand with more online coaching, merch, or fitness courses.