Nicole Kelly, known online as @kelly_muur, is an American digital creator, fitness model, and fashion influencer originally from Kazakhstan. She is popular for her fitness videos, fashion hauls, and lifestyle content. She shares her daily fashion and travel content. Her posts across Instagram, X, Threads, and OnlyFans.
Childhood and Family
Nicole Kelly was born in Kazakhstan and later moved to the United States. She splits her time between Miami, Florida, and Medina, Ohio,
Though she hasn’t shared her exact birthdate, she appears to be in her mid-to-late 20s as of November 2025. She prefers to keep her family life private.
Career & Lifestyle
She began her career around 2020, posting fitness and fashion-related content online. Over time, her content evolved into a mix of fitness routines, fashion modeling, and lifestyle videos.
She is known for her short, easy-to-follow workouts, activewear try-ons, and daily motivation posts. Her lifestyle shows a balance between the lively energy of Miami’s beaches and the quiet comfort of Medina’s suburban life.
She also shares exclusive content and workout tips on OnlyFans, where she interacts closely with her subscribers. Her income comes from brand deals, affiliate marketing, and sponsored Reels, along with her growing digital platforms.
Her Instagram features workout clips and outfit transitions, while her X account is filled with motivational quotes and quick updates. On Threads, she often writes about self-care and body positivity.
In 2024, her series “Miami-to-Ohio Fitness Hacks” went viral, gaining over 50K likes. She also became known for her back-to-school fashion haul that drew attention for its simple and affordable style.
In 2025, she hosted a virtual wellness retreat from Medina with more than 2,000 participants. She also announced a Miami pop-up event with a local activewear brand for December.