Marcela Cote, known online as @celamarr, is a fitness trainer, entrepreneur, and content creator from Miami, Florida. She has built a large online community through her workout videos, motivational posts, and positive approach to fitness. She is also the founder of Kata Active, a women’s activewear brand that promotes comfort, movement, and confidence.
Childhood and Family
Marcela Cote was raised in South Florida after her family moved from Guatemala. Growing up in a hardworking immigrant family taught her discipline and determination, which later shaped her career.
She now lives in Fort Lauderdale, Florida, and shares parts of her daily life online but keeps her family details private.
Lifestyle and Career
Marcela lives an active and balanced life focused on health, fitness, and business.
As a certified personal trainer, she creates at-home workouts that include Pilates, HIIT, dumbbell, and bodyweight routines. Her videos often feature outdoor Florida settings, showing how simple fitness can fit into daily life.
Her career started around 2020, and since then, she has grown into a well-known fitness influencer and coach. She runs her brand, Kata Active, which offers stylish and functional gym wear for women.
She also provides online coaching, monthly fitness challenges, and personalized training programs. Her income mainly comes from brand collaborations, coaching, and sales from Kata Active.
She is active on several platforms—Instagram, TikTok, YouTube, Threads, and X (Twitter)—under the same name, @celamarr.
Her TikTok has over 418K followers and 4.8M likes, while her YouTube channel has 700K+ subscribers, featuring full-length workouts like “30-Minute Full Body HIIT.”
In 2025, she launched a summer collection for Kata Active and hosted a 30-day online strength challenge that attracted more than 10,000 participants.