Maja Nordqvist, known online as @majafitness or Maja Nordqvist Media, is a Swedish digital creator, fitness lover, and travel blogger from Stockholm. She shares workout routines, travel experiences, and moments from her daily life across Instagram, TikTok, YouTube, X (Twitter), and Fanvue.
Childhood and Family
Maja was born in 2003 and is 23 years old. She grew up in Stockholm and prefers to keep her personal life private.
Some online mentions describe her as the daughter of a real estate businessman and a model, but this seems more like creative storytelling than confirmed information. growth instead of focusing on family details.
Educational Qualification
She studied at Umeå University and graduated in the class of 2024. Her studies likely focused on communications or a creative field, which helped her shape her career as a content creator and social media influencer.
Lifestyle and Career
Maja lives an active lifestyle built around fitness, travel, and self-care. She starts her days with early workouts, including HIIT, weight training, and yoga.
She enjoys city walks in Stockholm and outdoor trips to the Swedish archipelagos or European destinations. Her food choices reflect a healthy lifestyle, with simple meals like avocado toast, smoothies, and local Swedish dishes.
Her social media career began around 2022. On Instagram (@majafitness), she shares fitness reels like the “Gym Glow-Up Challenge,” which has gained thousands of views.
On TikTok (@nordqvist.maja), she posts short fitness clips and travel moments, some reaching over 50K views. Her YouTube channel (@majafitness04) includes workout videos and travel diaries, and her X account features fun updates and daily thoughts.
In mid-2025, her “Swedish Fitness Hike” series on Instagram became viral with more than 100K views, gaining attention from fitness brands.
Another popular TikTok series, “Real Talk: Gym Struggles,” reached 75K views and connected with audiences for its honest tone. She also shares behind-the-scenes videos and exclusive fitness tips on Fanvue.
Her income mainly comes from brand sponsorships, affiliate programs, and premium Fanvue content. These sources allow her to build a stable career while staying true to her fitness passion.